06 Aug Search Marketing
What Is Search Marketing?
Search Marketing is a tactic used to gain online presence and traffic via paid and unpaid strategies on search engines such as Google, Bing, and Yahoo.
Search Marketing is divided into two main categories:
- SEO (Search Engine Optimization): Gaining search engine listings via unpaid tactics.
- PPC (Pay-per-click or paid advertising): Gaining search engine listings via paid tactics.
Why Is Search Marketing Important?
The answer is simple. Every day millions upon millions of individuals hop on the internet to search, whether that be for a new restaurant, a problem they’re trying to solve, or a product they’re looking to purchase. Wouldn’t you like your business to appear in the search results to provide them with the solution they’re searching for? This is why search marketing is a critical strategy for all businesses who want to gain and grow their companies.
Now that we know search marketing is critical for business growth, let’s dive the two tactics that can improve your presence on search engines.
SEO (Search Engine Optimization)
As we went over above, this is the process of gaining presence via unpaid efforts. The ads that appear on the SERPS that are unpaid are known as organic results, which are found below the paid search ads. See the image below – the ads which are organic are the ones found in the green box below the top paid placements highlighted in blue.