09 Jul Google Optimize
Google Optimize is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests. Optimize is typically used for conversion rate optimization (CRO).
How does Google Optimize work?
There are two key elements to Google Optimize:
- An Editor, which lets you create altered versions of your pages, to test different HTML content options against one another (e.g. in Version A, the web page shows a green CTA button; in Version B, the same button is yellow). The Editor works with a range of device type views, including mobile.
- A Reporting suite, which uses data from your linked Google Analytics account to provide insight into the experiments you set up using the Editor. The Editor is where you can see, for example, whether Version A or Version B got the best click-through rate.
The Editor and Reporting suite are used together to setup and analyse experiments into what works best on your web page.
How to get Google Optimize
There’s also an enterprise version of the tool – Google Optimize 360 – which carries a subscription fee. However, we recommend sticking to the free version while you’re getting started. Optimize is currently available in 37 languages, which makes it an ideal choice if you’re collaborating on your CRO experiments with colleagues around the world.