Search engine optimization (or SEO) is the process of improving your website so it ranks higher in the search engines. SEO is one of the most reliable, effective, and inexpensive ways to make your website more visible to the people who are actively seeking out answers to their questions, the products they need, or the services they desire.
SEO for Google is arguably more complicated than SEO for the other search engines. This, according to some theories, means that SEO for Yahoo! is going back to the basics, to a time when ranking a site depended on fewer factors.
SEO for Yahoo values inbound linking and backlinks more than Google. This means that if your website has a high number of quality links, you may rank very well on this search engine, even if other factors that Google considers priority aren’t quite where they should be.
Find out what people are searching for on Yahoo! in relation to the services you offer. Once you know these search terms, you can add them to your website and content. SEO for Yahoo places an emphasis on keywords in page titles and tags, so be sure to include them there. While you shouldn’t stuff them in or create sentences that don’t make sense, you should aim to get the most important and relevant words and phrases into these spots.
While Yahoo isn’t as quite sensitive as Google to keyword stuffing, it’s important to opt for a natural use. This means you should write phrases and sentences that make sense and are readable first and contain your keywords as a secondary factor.
Some rules for SEO are exactly same, regardless of the search engine. This is true for creating engaging, high-authority content. SEO for Yahoo, like the other search engines, depends on relevant content. Make sure that the blog posts, articles, and other content pieces on your website are sensible, informative, and actually relevant to your content. Don’t try to game the system by creating long pieces that contain lots of keywords but little substance. Yahoo! will catch on and hurt your rankings as a result.
Create content that’s valuable to your readers. Don’t regurgitate information that’s already been published. Add a new, interesting perspective to a trending topic or publish content that’s fresh and relevant to your audience.