SEO for podcasts in Johannesburg, Gauteng

SEO for podcsats

 

As the world is slowly moving online technology is 10 steps ahead with many developments to meet the demands of this growing industry. Many people are doing podcast now, but trick is to stand out from the rest will require proper planning and good digital marketing agency that will set your podcast aside from the rest. Because the main purpose of podcasts is for people to be able to listen or watch it, therefore SEO for podcasts is one solution that can help your podcast to rank top in the search engine and draw more people to view or listen to your podcast.

 

Best digital marketing agency (https://ffrwd.co.za/) strategies use blog posts, articles, images, and sometimes video as the main sources of content. And while those can be awesome for driving traffic and supporting your SEO efforts, podcasts are an often overlooked and underestimated medium. Podcasts can build your brand and drive direct traffic, while at the same time adding rich content to your site and supporting your link-building efforts.

 

Some Tips:

  • Design catchy title

If the title is catchy it cannot be ignored. Consider what does it take for your podcast to be found on iTunes and Google Play? It’s all in the title. The iTunes ranking algorithm for podcasts places a heavy emphasis on the title of the podcast, in addition to factors like total number of subscribers and the total number of reviews for the podcast. What this means is that, while you want to have a title for your podcast which is compelling and interesting, you shouldn’t have a title which is so obscure or non-intuitive that it doesn’t explain in clear language what your podcast is about. Make sure to include your most important keywords in the title of your podcast. If your show is already established, you can do this by adding a subtitle.

  • Leveraging your website

A great podcast is just one more type of content you can use to attract those links. Your podcast is an audio file, but that doesn’t mean that you can’t score SEO points by leveraging your website and making it a worthwhile destination for Google to send traffic to. As SEO for podcasts practitioners, at Fast Forward Marketing we are always trying to attract more trusted links to our sites. Another easy way to boost your reach is to create supporting content that you want to expose search engines to.

 

Some examples of content you can create are:

  • Episode description or recap.
  • Show notes with timestamps.
  • Key takeaways.
  • Checklists/worksheets.
  • Episode art.