SEO for other countries in Johannesburg, Gauteng

SEO for other countries


SEO for other countries is probably what almost everyone is thinking about in this day and age, but the problem is usually how to go about investing in it? This article will help you with straight up tips to help you succeed in SEO for other countries.

  • The Research

SEO for other countries process should begin with initial research to validate the starting point and the potential for each international market, which will allow you to prioritize and set your target:

  • Your current SEO for other countries organic search status


The first step is to identify your current international organic search visibility, traffic, conversions, and conversion rate by answering the following questions:

  • Which other countries and languages are already providing organic search visibility and traffic?
  • What’s the volume and trend over time of the organic search visibility and traffic coming from each country and language?
  • Which are the keywords and pages that attracted the search visibility and traffic for each of the top identified international markets?
  • What’s the organic search CTR and conversion rate of the visitors coming from each of the top international markets?
  • What’s the conversion volume and trend coming from each of these international markets?


Answering these questions will allow you to identify your top current international countries and languages markets and the behaviour and trend of your current international visitors coming from each one of them.

  • The Targeting

Which countries have enough organic search volume of relevant and reasonably competitive keywords that would compensate your SEO efforts? Select these to target and prioritize in your international SEO process. If you have determined that there’s not enough organic search volume to target a specific country, you can start by targeting the language instead. Although this is not ideal since each version should be as targeted as possible to its audience, if you have seen that the traffic volume is too low when assessing each country independently but much higher when targeting its language.

  • The Optimization

Once you have selected your desired international Web targeting and the type of structure to use, it’s time to optimize it to make sure it is crawlable, indexable, and relevant, providing the desired targeting signals in order to avoid search results misalignment issues.

  • General International Web Optimization

The best practices and recommendations to follow in all cases, whether your country or language targeting, are:

  • Crawlability and Indexability

As each of your international Web versions needs to be crawlable and indexable, they need to be featured in their own URLs under their relevant Web structure (the one that you chose before) and not using scripts or cookies that don’t allow search engines to correctly index the content.