SEO for jewellery stores in Johannesburg, Gauteng

SEO for Jewellery Stores


The jewellery industry in South Africa is ever glittering and full of upgrades every day. working with a reputable digital marketing company to help to shift in consumer habits and trends have a major influence on the jewellery market. The jewellery market, in general, has also become increasingly saturated, as brands and independent jewellers continue to embrace digital technology to gain a competitive edge. Jewellery businesses have to keep up or miss out of opportunities for growth â these days, the way to do that is through SEO.


Like the fine art of jewellery making, SEO for jewellery stores and digital marketing blend science, art, and hard work, to keep your brand up-to-speed with this ever-evolving, ever-dazzling realm. But, if you want your jewellery brand to shine bright above the rest, you best go with a service that understands your business.

  • Localize SEO Basics

First things first, want to introduce to you some SEO basics. These will help you to better understand SEO. Search Engine Optimization is a process of affecting the visibility of a website or a web page in a search engine’s unpaid results. How is it done? How is a website determined to be shown as 1 in Google? There are two ways of doing it: On-page and Off-page SEO.


  • Local SEO for jewellery stores Implementation for Websites

You now know why you need local search engine optimization, so let’s discuss how you can achieve this goal. After all, that’s why you’re here, isn’t it? There are several steps of implementing local SEO for your jewellery website.


  • Take care of your online jewellery store

Your website should be viewed just like you view your physical store. It needs to be managed correctly, provide the customers with what they need and create a positive impression. We recommend that you perform a local SEO audit before proceeding to the next step. It is very important to understand the state of your jewellery website and what is required to improve for local search engine. First thing you can do to improve local SEO is keyword research. Find the simple keywords that will work for your business and then give them a local twist.


  • Use the power of social media

The best strategy would be to create great local content by just adding local phrases into your recent posts is not a good idea. It might help a little, but it won’t bring truly authoritative sources to your website. Having covered your on-page SEO needs, it’s time to turn to off-page SEO.