SEO for google my business (GMB) in Johannesburg, Gauteng

SEO for Google My Business (GMB)

SEO for Google My Business

 

What Is Google My Business?

Google My Business (GMB) is a free tool created by Google to help business owners manage how they appear in Google search results and on Google Maps.

 

Why Is Google My Business Important?

A Google business listing allows you to supply useful business information to searchers such as business hours, where you’re located, driving directions and a lot more to increase your overall online presence. Anyone can enter your business name and register it with Google. Doing so will make a Google My Business profile for your business begin appearing more prominently in the Google Map results. It also helps trigger your business appearing in the Knowledge Panel as well.

 

How to completely optimize your SEO for google my business (GMB) listing?

One of the important reasons is that SEO for google my business (GMB) can help you achieve digital marketing success by leveraging a location-based strategy, most seasoned SEO professionals start at the same place: creating a Google My Business listing.

Research Keywords– just like traditional website SEO, Google uses a variety of signals to serve search results and including important keywords and search phrases to your business listing will be incredibly helpful, especially since your business website is listed directly within your GMB listing.

 

Text and content are a great combo – Businesses with photos on their listings receive 42 percent more requests for driving directions on Google Maps and 35 percent more click-throughs to their websites than businesses that without photos, according to Google. Photos help business listings’ performance more than most business owners and marketers probably expect.

 

Google My Business Listing is a key component of any SEO strategy especially SEO for google my business (GMB) Therefore, claiming your GMB listing, providing detailed company information and, most importantly, keeping the information current is imperative to connecting directly with your customers and improving your organic rankings.

 

Google posts for google my business

Google Posts are an important tool that can help your business stand out on the results pages. As well as highlighting your products and services, a Google Post is a smart way to promote specials, highlight upcoming events, increase the visibility of your latest product or even take bookings.  A Google Post is a mini advert, a postcard of sorts that appears in the local panel on Google search and Google Maps. SEO for google my business (GMB) categories may not perfectly fit every business. Make sure your primary category is matched up as close as possible with the main keyword(s) that you’re trying to rank.