SEO for app store in Johannesburg: SEO for app store Gauteng

SEO for App Store


What is an app store?

This is a digital distribution platform, developed and maintained by different app owners e.g. google or apple for mobile apps on its android or iOS operating system. The store allows users to browse and download apps developed with different software development kit.

SEO for app store has proven to be important whether you are new to app store, or you are an existing one but want to refine your approach to get more downloads, this article will help you with some practical insights which are proven to maximize app store success.


The goal of SEO for app store is nearly always app downloads, but supplemental goals can include:

  • Increased brand exposure
  • Positive app reviews and ratings
  • Audience engagement
  • Additional marketing channel diversification

Content Marketing works hand in hand with SEO for app store to achieve the same goals of ranking your app at the top and encouraging more downloads. Content marketing refers to the practice of delivering a quality piece of content to your users to generate sales and leads. This content can live anywhere online. Tweets, a YouTube video, and blogs on your website all comprise content marketing.


SEO for app store helps to Boost Visibility on Mobile Web

  • Single Snippet: The common result of an app-associated search is a single snippet. It consists of an app name, no. of ratings average ratings, a text fragment describing the app, and an install button. A single snippet is generally a search result for an app, but it can show up with a few app-specific searches, with the App packs.
  • App Packs: This is a group of suggested apps; Google returns as an outcome of an app-specific query. It may include 3 or 6 apps according to the searched keyword. Usually, App Packs are featured at the top of the SERP. Now, one in ten mobile searches contains an App Pack. Every day more and more apps are getting concerned about their mobile search visibility and trying to Implement SEO alongside with ASO.

SEO for app store reminds you that content is key and if your app is ranked at the top it increases more chances of getting more downloads. With google confirming that more searches occur now on mobile devices than they do on desktops and having many ways in which your apps can appear in search results, it’s becoming increasingly important to be visible in mobile searches.


Some of the achievements you will obtain by using mobile app marketing google includes:

  • Sales
  • Leads
  • Website traffic
  • Product & brand consideration
  • Brand Awareness & reach
  • App promotion