Mobile app Marketing Strategy Johannesburg: Mobile app Strategy

Mobile app marketing strategy


Coming up with an effective mobile app marketing strategy is just one of the things that best mobile app company provides clients with. You can’t just rely on word of mouth alone as the sole vehicle for promoting your app. You need to understand and exploit the mobile marketplace and use the right marketing techniques to get people to want, use, and talk about your app. So how do you deploy better tactics? For successful mobile app with good returns one need to invest in mobile app marketing strategy.


Fast forward marketing uses some of the following strategies to help make your mobile app stand out from the rest:

  • Research your audience

It all starts with having a good idea of what your app is for. If you don’t know who is supposed to benefit most from using your app. Know your demographic. Their age, their lifestyle, their spending habits, their recreational habits, any other factors that allow you to understand who you are selling to.

  • Understand your competitors

Knowing your market is not just about knowing your audience, but it’s also about knowing what your peers and competitors have been doing so that you can remain relevant and original. You should also be looking at what your competitors have been up to and seeing what has worked and, perhaps even more importantly, what hasn’t worked for them.

  • Make your app visible in app store.

This is a process of optimizing mobile apps to rank higher in an app store search result. The higher your app ranks in an app store search results, the more visible it is to potential customers.

  • Create a landing page that sells.

Your app should be able to offer advanced and new content every day or at least after every 2 days. Fast forward marketing creates a mobile app landing page that keeps readers informed in a creative and unexpected way. By making sure that the key elements of your mobile app landing page are included: app name, features, clear call to action, promo video.

  • Market Early

While you can start your app marketing strategy only once your app is available and, on the market, it is often better for you to start earlier than that. As the release date gets closer, you can start ramping your app marketing efforts with teasers, such as trailers and other short video advertising that helps build up curiosity and awareness. One of the most influential mobile app marketing strategy is to use Influencers who act as key opinion leaders that will draw people to your mobile app.