Digital Marketing with Google in Johannesburg, Gauteng

digital marketing with google Johannesburg

 

what is Google?

Google helps you find just about everything you could possibly need. If you own a business, you can utilize Google to attract customers and get ahead of competitors. From calendars and email to Google+ and maps, Google can help businesses organize themselves efficiently and establish an online presence.

Using digital marketing with google you can benefit from many advantages that comes with investing digitally including:

 

  • A Google+ page will also help your business rank high on Google search results.

 

This makes it easier for customers to find directions, business hours and contact information, whether they are searching on their computers or mobile devices.

 

  • Social Media Marketing

 

This is one of the basic and cost-effective way of digital marketing with google. Social media marketing gives you increased exposure. It allows you to connect with your consumers in a more intimate way. Using social media marketing you’ll gain more reach when you post quality content using Facebook, twitter, Instagram and other types of social networks.

 

  • Content Marketing

 

Content marketing refers to the practice of delivering a quality piece of content to your users to generate sales and leads. This content can live anywhere online. Tweets, a YouTube video, and blogs on your website all comprise content marketing.

 

  • Search Engine Optimization (SEO)

 

refers to the process of growing your online visibility in non-paid (organic) search engine result, this type will help your mobile app to be recognized everywhere and be able to create traffic to both your app and website.

 

  • Google AdWords

 

This is a Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click.

 

You can target by location, there’s a big opportunity for geo-targeting for local businesses, so you can specifically speak to local markets. This feature works well for both local businesses and larger companies looking to segment a national or international campaign.

digital marketing with google is all about helping both small and large businesses create and establish their presence online. Google has partnered with thousands of cities and local organizations to help businesses build their website, stay on top of Google search results and be seen by customers. Resources include free custom websites, a step-by-step guide to using Google My Business, diagnostic tools to measure your website’s performance, training programs and business workshops, check out https://ffrwd.co.za/.