Digital Marketing for Retail Stores in Johannesburg, Gauteng

Digital Marketing for Retail Stores in Johannesburg


For many people, shopping has become a leisure activity. The way that we do shopping has changed severely, in most cases, when some people are shopping, they consider if what they want to buy is a ‘need’ or a ‘want’. As a result of this, some retailers are thriving, and some are suffering. In this case Digital Marketing for Retail Stores really needs to be taken into consideration by all retailers who want to grow online, below are a few pointers to strategize for Digital Marketing for Retail Stores.


  • Gathering Data Across Channels


Between websites, social media and physical point-of-sale locations there is a lot of data at our disposal. But that data is often contrast and isolated. For instance one needs to always be aware of someone’s reaction on social media or if they have purchased an item of the store. Although by doing this it can help identify these touchpoints and track these activities which in turn can help inform personalized outreach messaging and guide over-arching marketing strategies that will provide great outcome for Digital Marketing for Retail Stores.


  • Create a Brand Experience


With so many buying options, the capacity to connect and attract customers has become even more deeply rooted in identity. Not just in the ability to tap into a consumer’s individual identity but the appeal of the brand’s identity.  For brick and mortar stores, when a customer enters that store it’s essential that there be a consistent and conscientious effort to involve all 5 senses. Digital and mobile enterprises have distinct advantages in terms of access and convenience that a physical store may never be able to match.

However, a store can offer an immersive experience that is difficult to replicate online.  With that said, even an online only business should be aware of how users experience their brand across channels, from a website to social media profiles to presentation and messaging in a storefront. A brand’s imagery and voice should always reflect the brand’s messaging consistently in order to achieve Digital Marketing for Retail Stores


  • Use Search Influence Everywhere


Organic search is a major driver of traffic for most websites, but search insight goes far beyond how much traffic we’re getting from Google. Search data can be used to evaluate competitors and help influence new content development. Content that is built based on what people are searching for has an opportunity to rank, but moreover it directly addresses topics that are of popular interest. This allows a brand to speak to use an educated standpoint to provide information that people are seeking.


  • Proximity Marketing Can Hit Close To Home


The rise of mobile technology demands not only a positive mobile user experience, but it also offers opportunities. One of the most  promising is the ability to use proximity marketing to fine tune marketing and product presentation in new and exciting ways. Proximity marketing is a trend that utilizes mobile devices, Wi-Fi, and RFID technology to help retailers connect directly with customers.