Digital Marketing for Plastic Surgeons in Johannesburg

Digital Marketing for Plastic Surgeons in Johannesburg


One of the biggest challenges facing plastic surgeons is reaching potential clients to grow their business. Because more people are looking for healthcare professionals online, old methods of advertising simply don’t work anymore. This is when Digital Marketing for Plastic Surgeons comes in, below are strategies used in this:


Website Design for Plastic Surgeons


Your website is the first impression potential clients will have of your plastic surgery practice. From the moment they land on your website, they are trying to learn more about your reputation, cosmetic services, and past results.

That’s why you need a website that not only appeals to your clients, but also generates leads and revenue for your practice.

Your website needs to engage visitors and showcase your expertise and thought leadership, while making it easy for them to contact you. Your website should also make admin tasks easier for your team, like connecting to your CRM (Customer Relation Management) so you won’t have to manually enter each new lead into your system.

We believe your website is more than just a website, it’s a money-making marketing tool. That’s why we take the time to understand your practice’s challenges and goals. Website Design is the perfect tool for Digital Marketing for Plastic Surgeons


Search Engine Optimization


When a potential client is looking for a plastic surgeon, they start their search online and most often choose a practice listed at the top of the search results. To make sure you’re one of those top results. You need to use in depth SEO strategies, making sure every page of content, your images, and URL (Universal Resource Locator) structures are optimized for both search engines and visitors.PPC Advertising for Plastic Surgeons


PPC Advertising for Plastic Surgeons


Now, your best option for visibility is being at the top of the search engine rankings. What happens if you’re nowhere near the top or you’re buried a few pages back? By using pay-per-click or PPC advertising for plastic surgeons, you can still reach your target audience and attract new clients. In search engine results, the top spaces are reserved for advertisements that align with the search query. Those are the first results seen, and often, the first options you’ll click on. Those ads are examples of pay-per-click advertising which can also be a great way to achieve Digital Marketing for Plastic Surgeons


When a PPC campaign starts, a digital marketing team creates a strategy of optimal keywords and maximum bid prices to put your ad in front of potential clients. These bids allow you to set the cost you are willing to pay for an ad to display, and if your bid is higher than competing businesses, your ad will be the one displayed. Best of all, you only pay when your ads are clicked on.