ASO and SEO what is the difference between the two?

ASO and SEO are very similar. SEO stands for Search Engine Optimization. SEO is the process of making your website visible in the organic listings of major search engines. ASO, is the process of making your newly developed app visible in the various App Stores.

These two processes share similar factors which improve visibility. Some of these factors are but not limited to, Keyword Optimization, Backlinking, and Conversion Optimization. In this article, we will cover the aspects which need to be considered when optimizing your app for App Stores.