Search Engine Optimisation (SEO) is basically optimising ones' website (in the
actual code and content) which asssits in driving more traffic (via search engines) to your website. This
in-turn assist in the ranking of your website on various search engines. Ranking well on Google for example,
is a prestige postion for any website owner, as this entitles your website to receive tons of
traffic and this is ideally what ever website owner wants.
Google ranks websites based on two
primary processes – onsite optimisation and offsite
is basically optimizing an entire website (each and every web page), and this entails tweaking the content
and everything within the content (links, images, style etc.), as well as certain HTML tags, and regularly
modifying the website structure and content in order to improve your organic rankings on search engines.
Search engines use ‘bots’ or ‘spiders’ which are algorithms that crawls all the pages of your website. Once
complete, the ‘spiders’ then allocate a rank for your website and this rank is the rank you see on search
engines when doing a search.
Offsite Optimisation or link
building is one of the most important techniques of SEO and involves acquiring links from other well
ranked, credible or popular websites. The more websites that links (or points) to your website (especially if
that website has similar content), the more credible and valuable your website will appear to search engines
– this is like a stamp of approval from other websites endorsing your website. The higher the number of
quality links you receive, the better your link popularity and rankings
Our range of SEO services
- Search Engine Optimisation (SEO): where we
basically do research and analyse the industry you are in. Lots of analysis on competitors, the
user behaviour online pertaining to your industry, keyword analysis, as well as Onsite and Offsite optimisation.
- Search Engine Marketing (SEM):
This is for receiving instant traffic via Google. We will drive traffic
and assist in converting that traffic into sales. You tell us what your budget is and we create a
campaign that will give you excellent ROI.
- Pay Per Click Advertising
(PPC): Once your website is up and running,
we will indentify high traffic websites and or agencies and place an enticing advert (text or
banner) on these websites to drive more traffic to your website.
- Social Media Marketing /
Blogging: We will first analyse your market and indentify the
various social networks that we can subtly market or create awareness of your products or brand. The most
popular social sites in SA are Facebook, Twitter, and Linkedin, but there are 1000's more that we engage in
that will drive traffic.
- Article Marketing:
Our Website Copywriter researches
your industry and indentify high traffic websites where we can submit the content in efforts to build awareness, assist in driving traffic and creating an online
presence for certain keywords.
- .mobi website / mobile
SEO: There are many more cell phone users
that web users in South Africa, and if your website is not targeting those that do not have access to a
computer then your business website should be on mobile asap. We will design, develop and optimise your
current website so you have a mobile presence as well.
- Email marketing:
If you have an excellent product to sell and want to build customer
loyality then one such stratgey is email marketing where we do exactly that - build customer loyality and
this also drives more traffic to your website as well as makes your website and brand more
- Affiliate Marketing:
Have a good product that you are currenly selling online but not getting enough
sales? Our affiliate marketing strategies will assist in getting a wide audience to
sell that product for you, thus building a strong reputation
Why choose us?
We are experts in designing a professional, user friendly website
as well as are experts in SEO. We even share our knowledge with the rest of South African Marketing Community
via Bizcommunity.com. Should you want a cost effective website that ranks on search engines,
drives tons of traffic (via a natural listing on Google), team that understands your business, a team that is
motivated and passionate about what they do - then we are the team you are looking for.
Check out our TV interview: